silobration recap || waco, texas
I could not even attempt to describe Silobration weekend in one word. So, instead, I’m going to use quite a few words and a boatload of photos, and only then will you begin to understand how amazing the experience was.
For those of you who are new here, hi! I’m Kathryn, owner of Ramble & Company. We are a lifestyle brand focusing on the art of simple living while having fun and keeping the mindset to wander and find joy in who and where you are. We encourage you to be the example for every age and to believe in something bigger and better than yourself. We create simple, timeless, quality apparel. Each piece is hand-printed in our brick and mortar studio located in Wichita Falls, Texas. To compliment our brand of apparel, we have a store filled with locally-made artisan goods and carefully curated brands.
Silobration is an annual vendor fair organized and put on by Magnolia Market in Waco, Texas. With over 40,000 visitors, we had the pleasure of meeting people from all over the US and Canada! The event staff, along with every Magnolia employee we met, was something special. Fall at the Silos was held October 18th - 20th. It was cold and rainy on Thursday and Friday, but the sun finally showed up on Saturday.
Ryan and I both agree that the best part was hearing people get excited about our brand. Ramble & Co. is practically our 4th child and we have dreamt, worked hard, and have a clear vision for what we want from this company. ‘Affirmed’ would sum up how we feel leaving the weekend.
Our team has been helping us prepare for Silobration for almost two months. We had to plan everything we could so that surprises would be minimal and we would be able to handle anything that was thrown our way, like rain. We had shirts get soaking wet and a few hundred marketing materials get thrown away but we never stopped smiling. The feeling of great joy and appreciation kept us on a high.
I booked a condo through Airbnb because I knew the kids were coming and I wanted a space to crash every night that felt like home. I also wanted a washer and dryer, and I’m glad I did because we had to take loads of shirts to dry after the downpour on Friday. The kids stayed two nights and I’m thankful my in-laws brought them and that they got to see Magnolia in all its glory. Jane had a blast shopping and chillin’ on the lawn, Maggie did amazing in her stroller, and Annie was Ms. Helper. She jumped right into the register area and helped us package orders.
The highlight of Annie’s and my day on Saturday was meeting Abner with Jonnyswim and not knowing it at the time. We listen to them every day, yet I’ve never taken the time to look up what they look like. Abner walked right into the booth, bought a few shirts, and started chatting with Annie. He was so polite, shook her hand and mine, and left with such a joyful presence about himself. I did not figure out who he was until we were loading out and he announced himself on stage. Talk about a ‘duh’ moment!